Sensient’s innovative technologies create fresh, unique solutions tailored to meet the needs of today’s educated consumers. Our name communicates what we do: Enhance SENSory experiences through specialized ingredIENTs, delivered through proprietary TECHNOLOGIES. Sensient is in the business of innovation. All of our units emphasize technology-based products that provide a competitive advantage. We serve our customers by continuously delivering innovation and streamlined product-development expertise, helping them extend their existing brands as well as create new products.
While the top mainstream flavors—orange and lemon-lime—continue to dominate the beverage market from year to year, there are cultural and consumer trends right now influencing beverage development and giving rise to new, innovative flavors. For instance, there is a large and growing multicultural population in the U.S. and flavors that cater to this multicultural consumer market are gaining popularity.
Mar 31, 2015 Category: Sensient Flavors
Food Product Design
With the click of a button, consumers can start a petition, rally the troops and storm the proverbial steps of major food and beverage companies and demand product reformulation. Think of Gatorade and its disdained emulsifier, brominated vegetable oil (BVO); or Starbucks and its "buggy" coloring, chochineal. Food and beverage activists are everywhere - online, in the media and standing next to you in the grocery line. They're tired of bottlenecked beverage labels with chemical-sounding ingredients, too many ingredients or just the wrong ingredients, according to them.