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A consumer's first impression of a food or beverage is its appearance, which means color can play a significant role in a product's success. This free, downloadable Digital Issue includes market data, application-based information and a buyer's guide to help food product designers, marketers and C-level executives make informed decisions on the colors they select for their food and beverage products.
Consumers are fickle when it comes to their candy color. They expect their red taffy to taste like strawberry and their green gum to be spearmint; meanwhile, the red or green coating that seals a chocolate-covered peanut better be tasteless. The same is true of the rainbow-colored nonpareils adorning a gumdrop.
Re-creating the rainbow has never been a problem for manufacturers that use synthetic colors, but it has become a significant issue over the past few years for food processors seeking to respond to consumer demands for cleaner labels.
