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Sensient Flavors has developed new beverage concepts that it says respond to rising demand for food and drink that affects and balances our emotional states in a ‘gentle and natural’ way. Emphasizing that health and wellness benefits need not only be physical (or nutritional), the company believes that the emotional influence of foods and drinks is a key trend.
Campbell Soup, Kellogg, Nestle and many other major food and beverage companies have committed to removing artificial ingredients from popular products in the past year. Clean label is no longer a trend — it’s the rule, according to Innova Market Insights, Arnhem, The Netherlands. But what does it mean to be “clean”?
“Consumers want to enjoy restaurant gourmet without spending a fortune, but many people are too busy to cook from scratch,” says Jean Shieh, marketing manager at Sensient Natural Ingredients. For the typical person, Shieh believes sauces represent “foolproof” cooking tools that provide the fun of cooking with ease.
